EXCITING UPDATE: Honda will create a 30-second Narcolepsy Awareness Public Service Announcement (PSA). I am beyond honored to serve as the spokesperson/talent in PSA and I’m currently working with Honda’s ad agency to develop the content.
This is an incredible turn-of-events in our
Just a few weeks ago, I launched the Change.org petition for Honda Motor Company to remove the inaccurate advertisement stating people with narcolepsy shouldn’t drive and to dedicate resources toward truthful awareness. With over 2,100 petition signatures in less than 36 hours and extensive social media outcry, Honda responded quickly – pulling the advertisement on June 23, 2014 and issuing an apology to the narcolepsy community. Some distribution channels were not caught and the ad aired in select markets across America, but Honda promptly shut down these channels.
With the inaccurate portrayal off the air, I took a deep breath and began working on educational opportunities with Honda. Yet, I was speechless when I received Honda’s call about the PSA.
“We want to do more,” explained Robyn Eagles, Honda North America’s Manager of Public Relations. Honda proposed developing a 30-second narcolepsy PSA with their ad agency, RPA to be released digitally.
I applaud Honda and RPA – some folks might run away or ignore this situation. Instead, we are working together to raise truthful awareness. RPA’s team is now reading my book Wide Awake and Dreaming: A Memoir of Narcolepsy.
Taking lemons, making lemonade! Check my blog for more details soon.